How being basic can boost your sales as an author

Have you ever heard that Picasso quote that says '' Good artists copy, great artists steal ''? Well, this mentality can also be applied to your author's career, especially when It comes to your book cover, and I'm going to explain how this can boost your sales as an author.

Do what other authors in your genre are doing

If you're a Dark Romance Author your social media profiles have to be similar to other writers in the same field. That way the reader is going to know straight away what is the vibe of your novel and whether they are going to like it or not. Also, this tactic is going to shoo all the haters away because the last thing you need as a new author is bad reviews on your book because it reached the wrong audience.

When creating your online identity It has to be very clear to the reader what they might expect from your books. It will also adds a level of professionalism, letting people know that you are serious about your craft and they can trust you with their money to provide them with a good reading time.

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Your book cover has to speak for itself to boost sales as an author

I'm a strong believer that you don't need the best book cover to generate sales, but what you do need is a cover that leaves no space for doubts when it comes to what type of book you are selling. You can see for yourself when you go to a bookstore, the fantasy covers all have similar fonts, elements, and even colors. So take that into consideration when creating your own book cover.

I might be bold and even add that having a design similar to a specific popular book might help you let readers know that if they liked this certain book they might like yours as well. I see that a lot of new authors let the cover be one of their last decisions and end up hiring a cheap freelancer from websites like Upwork and Fiverr. But let me tell you that your cover is your first door to a potential sale. Readers will see the front of your book before they ever decide to read the blurb. Having a design that doesn't communicate the book genre is just gonna create discomfort for the reader and they are gonna be less likely to buy your novel and trust you on the long run.

So whatever you decide to do for your author's career remember that being original is not a necessity.

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